· 4 min read

SEO tools

These are just a few of the many SEO tools that are available. The best tool for you will depend on your specific needs and budget. If you are a beginner, I recommend starting with a free tool like Google Search Console or Moz. Once you have a better understanding of SEO, you can consider investing in a paid tool like Ahrefs or SEMrush.

SEO (Search Engine Optimization) tools are essential resources that help website owners and digital marketers optimize their online presence and improve their search engine rankings. Here are some popular SEO tools that can be beneficial:

SEO tools that are perfect for beginners and bloggers

Google Analytics

This free tool provides valuable insights into website traffic, user behavior, and conversion rates. It helps you understand how visitors interact with your site and identify areas for improvement.

Google Search Console

Another free tool by Google, Search Console allows you to monitor and manage your website’s presence in Google’s search results. It provides data on keywords, indexing status, and site performance, helping you optimize your site for better visibility.

Google Search Console (GSC) is a free tool that helps you track your website’s performance in Google Search. It provides data on how often your pages are appearing in search results, how users are interacting with your pages, and any technical issues that may be affecting your website’s ranking.


Moz is a popular SEO tool that offers a variety of features, including keyword research, backlink analysis, and site audits. Moz has a free version that is perfect for beginners, as well as a paid version that offers more features and data. Moz offers a range of SEO tools, including Moz Pro for keyword research, site audits, and rank tracking. Moz also provides a link analysis tool called Link Explorer, which helps identify and analyze backlinks.


Ahrefs is another popular SEO tool that offers a wide range of features, including keyword research, backlink analysis, and site audits. Ahrefs is a paid tool, but it offers a free trial so you can try it before you buy it. Ahrefs is known for its robust backlink analysis capabilities. It provides detailed insights into backlink profiles, organic search traffic, keyword rankings, and competitor analysis. Ahrefs also offers keyword research and content analysis tools.


SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research, backlink analysis, and site audits. SEMrush is a paid tool, but it offers a free trial so you can try it before you buy it. SEMrush offers keyword research, competitor analysis, backlink analysis, and site auditing. It provides valuable data to improve organic rankings, track keyword performance, and identify growth opportunities.

Answer The Public

Answer The Public is a free tool that helps you generate keyword ideas by showing you what people are asking about online. Answer The Public is a great tool for brainstorming new content ideas and finding long-tail keywords that you can target with your SEO efforts.

You can also check out Exploding Topics, which is also a good way to discover trending topics.

Yoast SEO

If you’re using WordPress, Yoast SEO is a popular plugin that helps optimize content for search engines. It provides real-time suggestions for improving on-page SEO, readability, and meta tags. Alternatively, Slim SEO is a lightweight and powerful SEO plugin for WordPress that helps you improve your website’s search engine ranking.


Aside from Ahrefs and SEMrush, Mangools should be on the list. Since 2014, the tool is a great choice for most SEOs.

Screaming Frog

Screaming Frog is a website crawling tool that analyzes on-page SEO elements, identifies broken links, and generates XML sitemaps. It helps uncover technical issues that may affect search engine visibility. It’s my favorite among all.


Serpstat offers a suite of SEO tools, including keyword research, rank tracking, site auditing, and competitor analysis. It also provides backlink analysis and content optimization features.

Remember, the choice of SEO tools depends on your specific needs and budget. It’s important to explore different options and find the tools that align with your SEO goals and objectives.

Tips for using SEO tools

Use the tools to track your progress

SEO is a long-term game, so it’s important to use the tools to track your progress over time. This will help you stay motivated and make sure that you’re on the right track.

Don’t be afraid to experiment

The SEO landscape is constantly changing, so it’s important to be willing to experiment with different tools and strategies. This will help you find what works best for your website and your audience.

Get help from a professional

If you’re feeling overwhelmed, don’t be afraid to get help from a professional SEO consultant. A consultant can help you develop a custom SEO strategy and implement it on your website.

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