How to do keyword research for your next blog post
Keyword research is essential when it comes to writing a new blog post. It’s an early step to make sure you invest your time and resource wisely for maximum results. In this blog post, we’re going to talk about how to do keyword research using Google’s Keyword Planner and Exploding Topics.
So let’s start.
What’s Keyword Planner?
For those who have used Google Adword to do online ads compaign to get visitors to their shop websites or business sites, you may have come across this handy feature, called Keyword Plan. This dashboard gives you a sense of what you can do with relevant keywords. With the massive amount of data available from Google, you have no doubt that you can have a glimpse into what to expect.
When doing a search on “cambodia business,” the Keyword Planner gives you a list of result (most relevant keywords). You can see the data of amount of searches of these keywords as well as its status of competition.
Know what to ask? With all online tools available, you still need to be really good at asking the right question. To get the right keyword, you should start with some tests. Don’t expect that you’ll get the result from the beginning.
With Keyword Planner, you can get find new keywords as well suggested keyword ideas to consider. So when you can arm yourself with some basic data and keyword ideas, you can execute your next step of writing compelling blog posts and articles with confidence.
In addition to this, you might want to get some interesting trend ideas on Google Trends. It is also a website by Google “that analyzes the popularity of top search queries in Google Search across various regions and languages.”
You should not discount this simple feature available on Google Search. It works well. It can give SEO and bloggers tons of ideas of what keywords to target.
Google Analytics and Google Search Console (formerly Google Webmaster)
Never overlook the data you have. These data and information are available at your fingertip.
What’s Exploding Topics?
“Discover trends before they’re trending.” Comparing with Google Keyword Planner and Google Trends, the datasets on Exploding Topics are much less and limited. However, Exploding is a cool tool to use.
When searching for a topic like “cambodia,” there is no much information you can get. Only “Jasmine rice” appears to discover.
Most guides to SEO writing emphasize the importance of doing keyword research. There are also more tools (free and not free) you can use. To write well, you need to understand about your audience. So these keyword research tools will allow you to gain a deeper insight into your audience. Knowing how your readers and audience search online, what topics, and their intents is essential for most bloggers and web writers.
Similar to Reddit, Quora is a massive database of questions seeking for answers from the public. You find a topic or a keyword using its search box.
Tips & tricks
With the data shown each time you look for answer to your keyword, you can see that there high volume searches for some keywords. There are also low competition keywords. Instead of just going for only low competition keyword, you should think about your strength, and which keyword you can select to use. Also, what content are you trying to tackle? If you believe you can write a better piece, why not get into the high competition game?
You should also remember that having the right, best keywords is not the mission accomplished. There are many other factors that search engines have in place to rank your content. Is your blog post great enough, solving searchers’ problem, and many more questions.
Tools are just tools.
One of the best way to experiment is to put yourself into a searcher’s shoes. If you were a user searching for something, what kind of question you ask? A short, quick or a long tail keyword?
If you can come up with a few answers to this question, you’ll be able to decide which is the right keyword to use. You will never be a good blogger or writer by only giving only the explanations without knowing how to ask the right question.
Writing a blog post is offer an answer or a solution to your reader. To be able to solve something, you have to understand the core of the issue. So, when you can capture what’s the really the issue to solve, you, as a problem solver, will be able to provide a compelling blog post for your readers. When SEO professionals usually tout long form content blog post will rank well on search engines, you should be more to yourself.
What keyword research tools are made for?
In a basic guide explained by Moz, keyword research tools can help you solving these following questions:
What are people searching for?
How many people are searching for it?
In what format do they want that information?
Why is it important to have quality blog posts or content marketing strategy for your business?
These are some reasons:
. Businesses with blogs get 67% more leads than other companies.
. 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative.
. Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
. 72% of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
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