What’s growth hacking?
In short, growth hacking (also called growth marketing) is a data-driven method to test and experiment, based on traditional marketing, for business growth. The principle is being flexible and adaptable. With lean experimentation across a number of marketing channels in a short span of time, growth hacking will try and find the most efficient ways to grow business as cost-effective as possible.
What are the ultimate reasons to integrate growth hacking as part of your overall, long term marketing strategy? Well, the reasons are:
Exponential growth
Provable ROI
Low-cost and low resources
The process of growth hacking:
- Get product-market fit
- Set measurable goals
- Test your approach
- Analyse performance
- Optimize