Growth hacking

What’s growth hacking?

In short, growth hacking (also called growth marketing) is a data-driven method to test and experiment, based on traditional marketing, for business growth. The principle is being flexible and adaptable. With lean experimentation across a number of marketing channels in a short span of time, growth hacking will try and find the most efficient ways to grow business as cost-effective as possible.
What are the ultimate reasons to integrate growth hacking as part of your overall, long term marketing strategy? Well, the reasons are:

Exponential growth
Provable ROI
Low-cost and low resources

The process of growth hacking:

  1. Get product-market fit
  2. Set measurable goals
  3. Test your approach
  4. Analyse performance
  5. Optimize

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