Why you start blogging for your business

Why you start blogging for your business

You may keep asking: why should I start blogging? Or if you’re running a business, what are the benefits of having a blog? In this post, I’m going to discuss the advantages of blogging, from personal branding to online visibility for business.

Blogging for small and bold businesses

Whether you’re running a small or medium enterprise, having a blog is essential to your marketing efforts.

Before long, having a blog is like keeping an online journal, which people keep sharing their thoughts, hobbies, or photos of their cute cats. Blog took off before the social media generation. Yet, it remains a simple form of content to get discovered online and social. Just like the web, blog continues to evolve over time. A great online communication platform, it’s how people make use of it to publish content that really matters.

Why should I start a blog?

Now, let’s start with some top reasons (with examples) you should start launching a blog.

It’s your digital asset. You can start a blog and build and grow your audience.
A blog is your online business card or your resume. It’s about who you are, your professional work, and your business image.

Give and take
Create values and share them on your blog in the form of content. On the Internet, people love to find and get valuable content. Give them. Share yours with the public.
You’re the digital content creator. And you’re the owner.

What should I start writing on my blog? Niche blogging!

To stand out from the crowd, you should consider having a specialist blog with the aim of appealing to a particular market. Why? Instead of blogging about random things, staying focus on a niche topic that you’re really good at is the best way of blogging.

Tips and techniques to start blogging

These are some techniques to write great content your readers want. First impression or love at first sight? When you start your introduction, you have to capture your readers’ attention. The faster, the better.
In each blog post, you should give everything, the depth of your knowledge and expertise. The longer, the better.

In-depth or long-form blog posts are ideal for readers and intended searchers.

Having a website is one of the first things. Having a blog is an integral part of online marketing to get visitors to your website. So you want potential customers to your website so that you can:

build brand awareness

You need to define and refine your blog content strategy. With this strategy in place, you’ll have focus and purpose to your work. A long term business investment, time, budget, and people are the key to an effective strategy.

While in the overall content strategy, you’ll have to use audio, visual, and/or written, in this basic guide I’ll only discuss the use of a blog.

Justin Morgan

What’s a niche blog?

With a specific topic, you write a specialised blog that can target a specific audience. You should spend your time to research and understand either your passion or strenght (your specialization, expertise, authority, or even hobby). It’s great thing to define your niche as it’s part of your long-term strategy to be more authoritative in your niche blogging.

Ways to create successful blog content strategy

Step zero
You shoud have a method to document your blog content strategy. Why? Well, you can always come back and see what may work and not.

Step one
Ask yourself this question: what’s your blog objective?
This first step is essential to define. At the later stage, you want to measure your strategy. So having your blog objective will make it easy to do that.

Step two
What will you blog about?
What topic you are going to cover? Too broad or too narrow? This is a good homework to do as it will affect the rest of the journey.

Step three
Who will read your blog?

Step four
Define your blog audience

Step five
Research keywords before writing your blog posts

Step six
Define your own voice

Step seven
Your blogging calendar

Step eight
Blogging

Sharing is caring

Measuring your blog

Keyword research is essential when it comes to writing a new blog post. It’s an early step to make sure you invest your time and resource wisely for maximum results. In this blog post, we’re going to talk about how to do keyword research using Google’s Keyword Planner and Exploding Topics.

So let’s start.

What’s Keyword Planner?

For those who have used Google Ad to do online ads compaign to get visitors to their shop websites or business sites, you may have come across this handy feature, called Keyword Plan. This dashboard gives you a sense of what you can do with relevant keywords. With the massive amount of data available from Google, you have no doubt that you can have a glimpse into what to expect.

When doing a search on “cambodia business,” the Keyword Planner gives you a list of result (most relevant keywords). You can see the data of amount of searches of these keywords as well as its status of competition.

Know what to ask? With all online tools available, you still need to be really good at asking the right question. To get the right keyword, you should start with some tests. Don’t expect that you’ll get the result from the beginning.

With Keyword Planner, you can get find new keywords as well suggested keyword ideas to consider. So when you can arm yourself with some basic data and keyword ideas, you can execute your next step of writing compelling blog posts and articles with confidence.

What’s sponsored content? And why you need it?

Google Trends

In addition to this, you might want to get some interesting trend ideas on Google Trends. It is also a website by Google “that analyzes the popularity of top search queries in Google Search across various regions and languages.”

Google Autocomplete

You should not discount this simple feature available on Google Search. It works well. It can give SEO and bloggers tons of ideas of what keywords to target.

Google Analytics and Google Search Console (formerly Google Webmaster)

Never overlook the data you have. These data and information are available at your fingertip.

What’s Exploding Topics?

“Discover trends before they’re trending.” Comparing with Google Keyword Planner and Google Trends, the datasets on Exploding Topics are much less and limited. However, Exploding is a cool tool to use.

When searching for a topic like “cambodia,” there is no much information you can get. Only “Jasmine rice” appears to discover.

Most guides to SEO writing emphasize the importance of doing keyword research. There are also more tools (free and not free) you can use. To write well, you need to understand about your audience. So these keyword research tools will allow you to gain a deeper insight into your audience. Knowing how your readers and audience search online, what topics, and their intents is essential for most bloggers and web writers.

Quora

Similar to Reddit, Quora is a massive database of questions seeking for answers from the public. You find a topic or a keyword using its search box.

Tips & tricks

With the data shown each time you look for answer to your keyword, you can see that there high volume searches for some keywords. There are also low competition keywords. Instead of just going for only low competition keyword, you should think about your strength, and which keyword you can select to use. Also, what content are you trying to tackle? If you believe you can write a better piece, why not get into the high competition game?

You should also remember that having the right, best keywords is not the mission accomplished. There are many other factors that search engines have in place to rank your content. Is your blog post great enough, solving searchers’ problem, and many more questions.

Tools are just tools.

One of the best way to experiment is to put yourself into a searcher’s shoes. If you were a user searching for something, what kind of question you ask? A short, quick or a long tail keyword?

If you can come up with a few answers to this question, you’ll be able to decide which is the right keyword to use. You will never be a good blogger or writer by only giving only the explanations without knowing how to ask the right question.

Writing a blog post is offer an answer or a solution to your reader. To be able to solve something, you have to understand the core of the issue. So, when you can capture what’s the really the issue to solve, you, as a problem solver, will be able to provide a compelling blog post for your readers. When SEO professionals usually tout long form content blog post will rank well on search engines, you should be more to yourself.

What keyword research tools are made for?

In a basic guide explained by Moz, keyword research tools can help you solving these following questions:

What are people searching for?

How many people are searching for it?

In what format do they want that information?

Why is it important to have quality blog posts or content marketing strategy for your business?
These are some reasons:

. Businesses with blogs get 67% more leads than other companies.
. 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative.
. Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
. 72% of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.

Good to read

Keyword Research [Beginner’s Guide to SEO] – Moz

Blogging in Cambodia

It’s a phenomenal story of how blogging in Cambodia is. It all started with passionate people who love writing for the world wide web. Later on, blogging is an integral part of new and established businesses. How about creating a new lead online with lasting traffic to your sale landing page? It has to start with blog posts and the things behind to gain the edge in your business competition.

How to create a static blog?

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